areas of expertise

+ Account planning + Ethnographic research + Consumer segmentation & database development
+ Trend analysis & forecasting + Social influence strategies + Semiotics & cultural analysis
+ Partnership development

recent brand Clients

American Greetings, Church & Dwight, Cannondale, ESPN, Jolt Energy, Kodak, LVMH, Mercedes, MillerCoors, Toyota, Wendy's Minyanville Publishing, Nestlé, Procter & Gamble, Topps, Toyota, Unilever,

agency clients

Accenture, Arnold, BBH, Campbell Mithun, Colangelo Synergy Marketing, Cossette, Devito Verdi, GroupM, JWT, Ogilvy, Razorfish, Saatchi & Saatchi, Vidal Partnership, Young & Rubicam

an organically grown hybrid planner

My experiences across a broad range of Fortune 500 companies as well as traditional advertising agencies, media agencies, direct and digital agencies and public relations firms have shaped me into a hybrid planner. I have a unique combination of technical, production and strategic skills that have been developed through experience and collaborations with smart and talented people through my career.

Pioneering models for new economy experiences

I received my Masters in Cinema Studies at New York University while working as a project sound designer and producer for film and commercials. The intersection of art and commerce fascinated me. After graduating, I went to work for the Guggenheim Museum during its historic reopening and there connected with artists that were using technology to shape a new language for objects and space. My next stop was a great start-up that was developing mobile content for the Apple Newton in the context of retail, cities and cultural institutions. It was the template for what we know as mobile computing today - leveraging IR, touch screen and multimedia in dialogue with real objects in space.

An evolving knowledge of both programming and interface development led me to digital advertising, starting by working on some of the first fully transactional banner ads for companies like P&G and Standard & Poor's. These early interactive and transactional banners were powered by the same language, Lingo - now harnessed by Narrative Communication's Enliven. My involvement with this helped me cultivate capabilities around mapping consumer interaction and behavior as well as the role of of brand planning. Then, as chief information officer for Dennis Interactive, I had the opportunity to build strategy and information architecture capabilities from the ground up while also consulting with media and entertainment ventures funded by the parent company, Dennis Publishing.

Since 2001 I have worked with a talented team at scenarioDNA to build a leading consumer insights shop that addresses the new reality of consumer marketing. My work at scenarioDNA involves developing and implementing innovative planning methods as well as building a robust quantitative and qualitative research toolkit that leverages alliances with enterprise-level companies like Neighborhood America and Acxiom.

early days

I was born in Detroit Michigan. Shortly after my family moved to a small town outside London. By the time I was twelve I moved back to the Detroit area where I attended the University of Detroit High School. While in high school I was active in the indie music scene in Detroit, playing in several bands, one being a brief stint with Shock Therapy that went on to gain a following in Germany in the late 80s and early 90s.