areas of expertise

+ Account Planning + Ethnographic Research + Consumer Segmentation
+ Trend Analysis & Forecasting + Social Influence Strategies + Semiotics & Cultural Analysis

recent brand Clients

American Greetings, Church & Dwight, Cannondale, ESPN, Jolt Energy, Kodak, LVMH, Mercedes, MillerCoors, Nestlé, Procter & Gamble, Topps, Toyota, Unilever, Verizon Fios, Verizon Wireless, Wendy's

agency clients

Accenture, Arnold, BBH, Campbell Mithun, Colangelo Synergy Marketing, Cossette, Devito Verdi, GroupM, JWT, Mccann Erickson, mcgarrybowen, Ogilvy, Razorfish, Saatchi & Saatchi, Vidal Partnership, Young & Rubicam

early days

I was born in Detroit Michigan. Shortly after my family moved to a small town outside London. By the time I was twelve I moved back to the Detroit area where I attended the University of Detroit High School. The process of editing and remixing was always part of my DNA. I was obsessed with audio technology and would build tape loops with old reel to reel machines and mix with synthesizer tracks, often synched to film pieces. My first MIDI experiences was with TR606 and TB303 machines.

Pioneering models for new economy experiences

I received my Masters in Cinema Studies at New York University focusing on theory and criticism while working as a project sound designer and producer for film and commercials. The intersection of art and commerce fascinated me. After graduating, I went to work for the Guggenheim Museum during its historic reopening and there connected with artists that were using technology to shape a new language for objects and space. My next position was with a great start-up that was developing mobile content for the Apple Newton in the context of retail, cities and cultural institutions. It was the template for what we know as mobile computing today - leveraging IR, touch screen and multimedia in dialogue with real objects in space.

An evolving knowledge of both programming and interface development led me to digital advertising, starting by working on some of the first fully transactional online ads for companies like P&G and Standard & Poor's. This early advertising was powered by the same language, Lingo used in electronic music- now harnessed by Narrative Communication's Enliven. My involvement helped me cultivate capabilities around mapping consumer interaction and behavior as well as realize the potential for powerful storytelling working in agencies such as Young & Rubicam and K2 Design. As Chief Information Officer for Dennis Interactive, I had the opportunity to build strategy and information architecture capabilities from the ground up while also consulting with media and entertainment ventures funded by the parent company, Dennis Publishing.

Since 2001 I have worked with a talented team at scenarioDNA to build a leading consumer insights shop that addresses the new reality of consumer marketing. My work at scenarioDNA involves developing and implementing innovative planning methods leveraging semiotics, ethnogrpahy as well as new tools that leverage culture and emerging technology.