I manage the growth of a consumer insights think tank called scenarioDNA. I developed a strategic methodology called Culture Mapping™ for segmenting and mapping consumer behavior by culture and social networks. As Head of Planning & Innovation, I work with clients to help build business opportunities via strategies that leverage semiotics, segmentation and social media to understand what people do and why.
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Recent presentations
Spotlight
- Interview With ninja marketing (in italian)
- I brand e i cambiamenti culturali all’epoca dei Social Media
- Interview with Mobile Behavior
- Perspectives of mobile behavior, culture and trends.