I manage the growth of a consumer insights think tank called scenarioDNA. I developed a strategic methodology called Culture Mapping™ for segmenting and mapping consumer behavior by culture and social networks. As Head of Planning & Innovation, I work with clients to help build business opportunities via strategies that leverage semiotics, segmentation and social media to understand what people do and why.
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Recent presentations
Featured work
- sweat equity enterprises
- Currently integrating Culture Mapping™ into Marc Ecko's philanthropic initiative that builds design collaborations between youth and industry.
- The Transformer Generation
- An evolving documentary project that investigates Gen Y's maturation - a story that has fluidly evolved into a tale of open source collaboration and globalism.