I manage the growth of a consumer insights think tank called scenarioDNA. I developed a strategic methodology called Culture Mapping™ for segmenting and mapping consumer behavior by culture and social networks. As Head of Planning & Innovation, I work with clients to help build business opportunities via strategies that leverage semiotics, segmentation and social media to understand what people do and why.


Read more  

Spotlight

Interview With ninja marketing (in italian)
I brand e i cambiamenti culturali all’epoca dei Social Media
Interview with Mobile Behavior
Perspectives of mobile behavior, culture and trends.