Tim Stock is an expert on cultural foresight and culture mapping
On Point - 44 - Tim Stock: Future Trends, Culture Mapping, and Semiotics
Arts and Architecture Explore Spatial Frontiers
Design insight through culture mapping
“Companies don’t make trends, people do. That’s the trend that never changes,” Stock says, while also explaining how smart brands tap into trends to accelerate and improve on them, especially with the use of design thinking.
Milk Magazine June 2015
South China Morning Post
Insightful Contents on the Future of Servicing Stimulate KODW Participants and Beyond
So how do brands navigate this new world? Well, they need a map and a cartographer who can understand the complexities of the networked world and position them within those storylines. Some months ago I came across the work of Tim Stock, co-founder and managing director of scenarioDNA, a cultural insights and research think-tank that uses a hybrid toolkit of semiotics, anthropology and analytics to uncover insights missed by most research. http://bit.ly/15Nf6MB
The Future of Research Panel in Prague
Some press related to a panel I participated on in Prague, Czech Republic.
Better Human Understanding, Not Big Data, Is the Future of Business
Much of the hype around big data and how it will revolutionize marketing is tied to old assumptions around market intelligence. I follow Tim Stock on Slideshare and love his work. He argues that we need a new model for insights (think epidemiology). That we need to reboot how we frame intelligence. Read more
Luxury brands are a constant source of inspiration. Their case studies and experiences should be required reading for any forward thinking communicators, because of the challenges they face. http://bit.ly/yFHHf
Since the Millennials have grown up being marketed to, they've become rather savvy at figuring out the fakes. Slapping a few what-you-think-are-cool words into an ad campaign does not impress them - authenticity does.