Culture Mapping Better Futures

Press/Writing

Ynet News

“the growth of the virtual world led to a drastic shift to visual culture and at the same time rise in reading manga. Research shows a drastic decline in reading long texts, especially among young men and working people, and an increase in reading of short visual texts, from comics to Facebook. People nowadays speak in signs, especially young people on social networks who use emoji. The visual language is rising and will probably be dominant for a long time. But intelligent readers don’t want superficial texts even if they are only visuals.”


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Space in the Marketplace

More pragmatically, our movements through space and time concern architects and urban planners, who try to determine the often unspoken desires and assumptions we bring to a given space.

For example, said Tim Stock, a commercial anthropologist and a partner in the design research firm scenarioDNA, we want a hotel room to convey the sense both that we are at home and that we are the first person to use the room — an illusion fostered by small touches like the artful folding down of the bedspread to expose the sheets, as though to say, fresh and new and all for you.

The uncertainties of the labor market are reflected in shifting trends in office design. Until recently, one’s position in a corporation was reflected by the size and location of one’s office, a large corner office with breathtaking views signaling high status.

“Tech companies have changed all that,” Mr. Stock said. “The people in charge don’t necessarily have an office. They just float around, they just show up, they’re everywhere.”



Podcast Interviews

The Deep Dive Podcast with Philip McKenzie part one | part two

Jackie Jones from Fjord chats with Tim Stock about culture and trends (Fjord Fika)

Future Trends, Culture Mapping, and Semiotics (On Point Podcast)



Publications

Mapping Abstract Futures (ADIM)

The Epidemiology of Innovation (Springer)

Various Articles (Admap Magazine)

Various Articles (ESOMAR)

A Face in the Crowd (Research Magazine)


Book Chapters & Citations

Multimodal Self-Expression and Conversation: A Linguistic Analysis of Facebook Posts (American Scientific Publishers)

Hidden in Plain Sight: How to Create Your Company's Next Big Growth Strategy: 10 Years Later (Springer)

The Luxury Alchemist (Chapter 5, “The Moment of Truth: Marketing Strategies.”)

Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data (Historical Social Research)

Consumer Behavior 10th Edition (Chapter 11, “Consumers in Their Social and Cultural Settings.”)

The Fifth Age of Work (Chapter 6, The Power of Workspace Design)

Create! (Chapter 10, Discovering the Cultural Code)

Quiet, The Power of Introverts (Acknowledgments)

Shortcut (Acknowledgments)


Sample Past Speaking Engagements

Knowledge of Design Week 2018, Design for Liveability Hong Kong

Gigabit City Summit Kansas City

Semiofest 2017 Toronto

HCI International 2016 Toronto

The New Story vs. The News Story (Parsons School of Design Weiss Lecture Series)

Semiofest 2015 Paris

Knowledge of Design Week 2015  Hong Kong

SXSW 2012 Austin

Packaging the Sells Chicago