Lecture/Workshops in Culture Mapping
I conduct workshops in how to leverage culture in developing innovation strategies. Workshops clearly outline the critical aspects of analyzing cultural data and understanding what it means to make findings actionable. Sessions are a combination of lecture presentations and interactive exercises that expand thinking. We cover commercial application of semiotics and cultural anthropology and place this in the context of developing innovation platforms. Content can be customized to specific verticals and includes introductory access to our Culture Mapping software and a custom trend deck outlining key issues impacting your business. Group sizes range from 8 to 40 people. Please reach out if you would like more information.
Lecture series from Analyzing Trends at Parsons School of Design