Systems Anthropologist

Culture Mapping Beauty Trends 2018

Added on by Tim Stock.

The beauty conversation that lives online is complex, as complex as figuring out a simple and easy beauty regimen — if not more so.

The top surface of conversation is a seemingly friendly social media discourse of suggestions, recipes, shout outs and best self-practices. As if, a conversation among friends. The undertone is a desperate strive for beauty within. A beauty that is as real as the reflection one wants to see in their own mirror.

Examining the linguistics of the beauty conversation reveals an honest tension about constantly being on the hunt for what works — for one’s self, at a particular moment in time.  Read more