Commercial Anthropologist

Sample of Press & Interviews


The Epidemiology of Innovation (Springer)

Various Articles (Admap Magazine)

Various Articles (ESOMAR)

A Face in the Crowd (Research Magazine)

Book Chapters & Citations

The Luxury Alchemist (Chapter 5, “The Moment of Truth: Marketing Strategies.”)

Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data

Consumer Behavior 10th Edition (Chapter 11, “Consumers in Their Social and Cultural Settings.”)

The Fifth Age of Work (Chapter 6, The Power of Workspace Design)

Create! (Chapter 10, Discovering the Cultural Code)

Quiet, The Power of Introverts (Acknowledgments)

Shortcut (Acknowledgments)

Sample Past Speaking Engagements

Semiofest 2017 Toronto

HCI International 2016 Toronto

The New Story vs. The News Story (Parsons School of Design Weiss Lecture Series)

Semiofest 2015 Paris

KODW 2015 Hong Kong

SXSW 2012 Austin

Packaging the Sells Chicago