Commercial Anthropologist

Tim Stock is the co-founder of scenarioDNA a consultancy that leverages the union of consumer anthropology and data science to advise global clients on cultural trends with a systems thinking approach to innovation. He is the co-inventor of a patented methodology of Culture Mapping that analyzes patterns in culture using computational linguistics and machine learning to visualize trend narratives and forecasts. Clients include Campbellā€™s, IKEA, Nike, Hilton Hotels and Honda.  

Tim also teaches trend analysis and design thinking at Parsons School of Design and has been a featured speaker at various global conferences such as SXSW and Knowledge of Design Week in Hong Kong. He has also appeared in various publications such as The New York Times, The Financial Times, Advertising Age and Quartz.