Briefly...

I manage the growth of a consumer insights think tank called scenarioDNA. I developed a strategic methodology called Culture Mapping™ for segmenting and mapping consumer behavior by culture and social networks. As Head of Planning & Innovation, I work with clients to help build business opportunities via strategies that leverage semiotics, segmentation and social media to understand what people do and why.

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Recent/Upcoming Engagements

May 17th/18th (Keynote)
Luxury Market Symposium 2011 in Mexico City

July 19th/20th
MobileMR Market Research 2011 in Atlanta

September 20th
Urban Academy Lecture on Psychology of Space

October 6th/7th
Brand Packaging/Packaging the Sells

November 12th
AWNY Career Conference

November 14th
Columbia University Guest lecture on Culture Mapping

March 9th-13th
SXSW 2012