blog Ttop 3 Blogs on Branding"
- FAST COMPANY
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media
 "Marriage of Convenience: 7-Eleven, 'Simpsons" - ADVERTISING AGE July 2, 2007
"Obesity Fear Frenzy Grips Food Industry" - ADVERTISING AGE April 23, 2007
"Not like a mob at all " - FINANCIAL POST April 14, 2007
"The Latest Functional Drink? Coffee" - ADVERTISING AGE April 1, 2007
 "Djeveln spiser Jarlsberg"- DAGENS NÆRINGSLIV (NORWAY) October, 2006
"Coke taps into brand new internet craze" - FINANCIAL TIMES August 7, 2006
Interview on Wal-Mart's branding - BBC RADIO INTERNATIONAL July 21, 2006
"Wal-Mart courts MySpace generation" - FINANCIAL TIMES July 20, 2006
"Wal-Mart Tries to be MySpace. Yes, Seriously." - ADVERTISING AGE July 17, 2006
"New, hard reality hits soft drinks" - ADVERTISING AGE June 26, 2006
"The American Consumer 2006" (scenarioDNA) - ADVERTISING AGE - January 2, 2006
"Billion Dollar Babie$" - AMERICAN WAY MAGAZINE - December 2005
+ more media
select published papers
"Casting Confident Brands" - ADMAP April 2006
"Common Denominators: What Unites Global Youth?" - YOUNG CONSUMERS Q1 2006
"Can Consumers Own the Brand?" - ADMAP June 2005
"How to Market Brands in a People Economy" - ADMAP April 2004
“Admap articles reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research. To subscribe visit www.admapmagazine.com. © Copyright Admap.”
awards judging
 Effie Awards Final Round Jury 2008, Round One Jury 2006 & 2007
 IAC Awards
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