Briefly...

I manage the growth of a consumer insights think tank called scenarioDNA. I developed a strategic methodology called Culture Mapping™ for segmenting and mapping consumer behavior by culture and social networks. I have also collaborated in translating this methodology into a next generation CultureIntelligence™ analytics suite of apps to leverage the power of lanaguage and meaning.

I am also a Part-Time Assistant Professor at Parsons the New School for Design, where I have been teaching courses in trend analysis and design research for over 5 years.