Hello :)

My name is Tim Stock and I help run a research and creative planning think tank called scenarioDNA. As Head of Planning I have worked with a talented team to develop an innovative methodology called Culture Mapping that goes beyond traditional demographics and leverages cultural analysis as a way of casting opportunities for effective brand stories. It is the critical framework for shaping the next era of advertising. An era that will rely on behavior and social credibility. This methodology was first published in WARC's Young Consumers as an article titled "What Defines Global Youth?" and will be published in 2009 in Prentice Hall's Consumer Behavior 10e textbook. Culture Mapping is coupled with innovative research methods such as mobile and social network tools that have helped well-known names reach out to untapped markets and strengthen their existing equity. Clients include Cannondale, LVMH, American Greetings, Mercedes, Kodak, MillerCoors and Nestlé, to name a few.  

Before scenarioDNA, I held key positions at agencies including Ayer, Young & Rubicam and Dennis Interactive as well as early mobile innovations with Apple's Newton Developer Program. I am also currently an adjunct professor in the School of Design Strategies at Parsons the New School for Design where I teach Design Research and Analyzing Trends.

I am passionate about improving the connection between brands and culture and I have appeared in numerous media outlets such as BBC Radio, Advertising Age, Adweek, The Toronto Star, The Chicago Tribune and The Financial Times on topics including social media, branding, consumer behavior and trends. I also regularly contribute to leading journals such as Admap and Marketing Review. I have also regularly participated as a judge for the Effies (2009, 2008, 2007, 2006) and IAC Awards. "The Transformer Generation", my pet project exploring cross-generational synergies among Gen Y, is a book in the works.

Download CV


speaking

What Grand Theft Auto Can Teach Us Aboout Connecting with Consumers

@steveportigal - I believe you are moving well beyond the Cluetrain Manifesto here
@jasonbreed - Great deck on changing brand behaviors by @timstock should b reqird Agency reading
@iaintait - I especially love the notion of ‘Embracing the Glitch’
@james__h - the future is about behaviour' - pushes all my hot buttons and makes me want to shoot electricity from my hands. ace presentation.
@robbywells - TIm's presentations are all great. Very insightful stuff.
@Persona_Affairs@timstock LOVE your GTA presentation...Transformative!!!
@kentjlewis - Tim Stock @ scenarioDNA has inspired me to tweet him up more than any speaker I've ever seen.

video case studies

my blog
Top 3 Blogs on Branding" - FAST COMPANY | Top Account Planning Links" - COMMUNICATION ARTS

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sample media appearances +++++++++++++++++++++++++++++++++ more press
"Recession Washing" - TOM FISHBURNE April 5, 2009
"Marriage of Convenience: 7-Eleven, 'Simpsons" - ADVERTISING AGE July 2, 2007
"Obesity Fear Frenzy Grips Food Industry" - ADVERTISING AGE April 23, 2007
"Not like a mob at all " - FINANCIAL POST April 14, 2007
"The Latest Functional Drink? Coffee" - ADVERTISING AGE April 1, 2007
"Djeveln spiser Jarlsberg"- DAGENS NÆRINGSLIV (NORWAY) October, 2006
"Coke taps into brand new internet craze" - FINANCIAL TIMES August 7, 2006
Interview on Wal-Mart's branding - BBC RADIO INTERNATIONAL July 21, 2006
"Wal-Mart courts MySpace generation" - FINANCIAL TIMES July 20, 2006
"Wal-Mart Tries to be MySpace. Yes, Seriously." - ADVERTISING AGE July 17, 2006
"New, hard reality hits soft drinks" - ADVERTISING AGE June 26, 2006
"The American Consumer 2006" (scenarioDNA) - ADVERTISING AGE - January 2, 2006
"Billion Dollar Babie$" - AMERICAN WAY MAGAZINE - December 2005


presentations