culture, technology and trends



I am the co-founder and managing director of scenarioDNA a cultural insights think tank with offices in Manhattan and Mexico City.  

I developed a methodology called Culture Mapping that structures and patterns the migration and dimension of cultural signals over time. I work with a talented team of researchers, data scientists and analysts to help companies develop creative intelligence that effectively synchronizes ideas with culture and trends. 

I am also a Part-Time Assistant Professor at Parsons the New School for Design, where I have been teaching courses in trend analysis and design research since 2006. 


Sample Clients

The Clorox Company, Grupo Salinas, Hudson River Park Trust, IKEA, Nike, Russian Standard Vodka, Verizon among others.