culture, technology and trends



I am the co-founder and managing director of scenarioDNA a cultural insights think tank with offices in Manhattan and Mexico City.  

I developed a methodology called Culture Mapping that structures and patterns the migration and dimension of cultural signals over time. I work with a talented team of researchers, data scientists and analysts to help companies develop creative intelligence that effectively synchronizes ideas with culture and trends. 

I am also a Part-Time Assistant Professor at Parsons the New School for Design, where I have been teaching courses in trend analysis and design research since 2006. 


Sample Clients

 IKEA, Nike, Russian Standard Vodka, The Clorox Company, Grupo Salinas and Verizon among others.